Mark Levine

Press

Mark has been at the forefront of driving international growth, diversification, and expansion in media brands for over 20 years. He has a fundamental belief in the importance of relationships and nurturing them to add value for all. His expertise is in building trust, developing teams, leading organizations, and developing marketing strategies. He is driven by creativity and collaboration and is focused on ROI. In his role as Executive Vice President, International Marketing and Brand Strategy at ViacomCBS (now known as Paramount Global), Mark spearheaded the marketing and communication efforts behind many of the conversations that defined the cultural zeitgeist, working across brands such as Nickelodeon, MTV, and Comedy Central on projects as varied as SpongeBob, South Park, and the Video Music Awards. He has spearheaded international brand campaigns collaborating with local partners that have driven revenues and been core to establishing these properties in key markets around the world.

His remit also covered the Business to Business marketing – supporting sales teams across distribution, mobile, sponsorships, and recreation.  He was part of the team helping Viacom International evolve from linear channels to multi-platform distribution – on mobile and via streaming (both AVOD and SVOD).

Mark is passionate about empowering audiences to have an impact on their worlds. He spearheaded the creation of an international kids focused prosocial campaign to leverage Nickelodeon's connection and expertise with kids, and he partnered with NGOs to address their causes - generating huge responses with audiences.

He is currently leading Marketing and Communications at Niloom, a soon-to-launch platform that harnesses Generative AI to democratize creation of spatial computing (AR/VR) content. In this capacity, he is charged with developing the Go to Market and long-term strategy, while advising on investor relations, and manages a team in the US and international markets.

Mark sits on the advisory boards of a number of organizations, including Creator Cart – a tech start up focused on social marketing technology at the intersection of SMS and influencer/creator marketing; and AMO Studios – a media studio that provides training for indigenous talent while producing creative solutions for global clients (Ernst & Young, Nickelodeon, NZTE) and also develops IP for global distribution.

Mark is passionate about giving back to the community - he was a board member of Project Art, a non-profit organization focused on providing underprivileged kids with art education and materials across the U.S.

Prior to working in an international capacity, Mark worked in the Australian market, where he fostered a love of brand building, focusing on the consumer, and IP. He has a Masters of Commerce from the University of New South Wales and partook in the Cable Management Leadership course at Harvard University in Boston.